E. T. Aranda (Ed)

Human Voice. AI Powered.

As a Creative Strategist, I blend human voice and insight with AI research to help you reach the right audience, say the right thing, and drive real results. I even diagnose what’s broken and fix it.

I am a former real estate investor turned copywriter/marketer. I built Chatel, LLC buying distressed properties, restoring them, and transformed neighborhoods across Indiana, Tennessee, and Missouri before selling profitably in 2017.

Great copywriting and marketing skyrocketed our business. Our client reach and conversions tripled in seven months. When I got trained and applied it, our business surged. Since then, I’ve helped friends and associates boost their marketing and sales.

I also wrote “Winning Secrets No One Tells New Real Estate Agents”. It was born from watching motivated new agents fail because nobody warned them about the mental and emotional challenges of a startup. I spent nearly a year interviewing new and veteran agents to find the answers they needed and put them in one book.

Available on Amazon.

AISO Copywriter • Marketing Specialist

Versatile freelance copywriter with 10+ years crafting high-converting marketing, B2B, and digital content across diverse industries. Proven ability to evaluate messaging for clarity, accuracy, and persuasive impact. Experienced in distilling complex ideas into compelling, audience-ready language with strong attention to detail and consistency.

CORE COMPETENCIES

AI-Optimized Copywriting • Content Evaluation & Quality Review • Marketing & Advertising Copy • B2B Writing & Whitepapers • Email & Sales Copy • SEO & Web Content • Brand Voice Development • Analytical Thinking & Attention to Detail • Business Writing • Research & Strategy

PROFESSIONAL EXPERIENCE

Freelance Copywriter & Marketing Specialist 

Complete Marketing Solutions | Dec 2014 – Present 

• Evaluate and refine copy across marketing, advertising, B2B, email, and web channels — mirroring the content review and feedback skills required for AI training workflows.

• Apply AI Search Optimization (AISO) copywriting techniques to produce content aligned with emerging search and AI-driven content standards.

• Write, edit, and quality-check copy for clients spanning real estate, finance, healthcare, education, veterinary services, and more — ensuring accuracy, relevance, and audience clarity.

• Develop full marketing strategies including client profiling, competitive research, messaging frameworks, and campaign copy.

• Create diverse content types: blog posts, sales pages, whitepapers, email sequences, web copy, and B2B content — directly applicable to AI training data creation.

• Simplify complex subject matter (financial planning, legal transcription, Medicare solutions) into clear, accessible language for target audiences.

• Authored “Winning Secrets No One Tells New Real Estate Agents” — demonstrating long-form writing expertise and ability to organize and communicate detailed information.

INDUSTRY EXPERIENCE (SELECT CLIENTS)

Financial & Estate Planning (Wealth Legacy Group) • Real Estate Marketing (Chatel LLC, 360 Investments, Realty Capital, Crestcore) • Healthcare (Contemporary Chiropractic) • Veterinary (Advanced Mobile Veterinary Services) • Lujan Insurance (Medicare Solutions) • Legal (North County Transcription Services) • Business & Entrepreneurship (The Foundation) • Education (Little Genius Minds) • Beauty & Lifestyle (Bouffant Hair Salon) • Martial Arts & Self-Defense (Paul Vunak) • Copywriting & Marketing (AWAI, Professional Writer’s Alliance) • Web Design & SEO (Chatel Web Services)

EDUCATION & PROFESSIONAL TRAINING

Copywriting & Marketing Certifications / Courses:

• American Writers & Artists Institute (AWAI) – Accelerated Copywriting

• Goodsby & Silverstein – Marketing

• Digital Marketer – Online Marketing & Copywriting

• Clare Lynch – Business Writing, Copywriting, B2B Email Sales

• Guillermo Rubio – AI Search Optimization (AISO) Copywriting

• Aaron Sorkin Masterclass – Screenwriting

• Malcolm Gladwell Masterclass – Writing

Studied Under Industry Leaders:

David Ogilvy, Ryan Deiss, Clayton Makepeace, Mark Ford, Paul Hollingshead, Bob Bly, Dan Kennedy, John Forde, Joshua Boswell, Jeff Goodsby, Paul Silverstein

PROFESSIONAL MEMBERSHIPS

• Member, American Writers & Artists Institute (AWAI)

• Member, AWAI B2B Writers International

• Member, AWAI Digital Copywriting

• Member, Professional Writer’s Alliance