Stop Outsourcing. Start Partnering.
Strategy, accountability, and copy that moves your business forward
What You Can Expect
Before we begin working together, let’s establish some expectations.
Based on my experience, I’ve formed this “Credo”.
These seven beliefs define how we will work together. They assure us a great partnership and the success of your business.
1. I prefer to be a strategic business partner. In collaboration with you, I will plan and prioritize copywriting and marketing objectives to produce the best outcomes for your bottom line.
I bring you options. You make the call.
2. Tracking – Constant monitoring and measuring our work keeps us all on task. It maximizes ROI, and optimizes our impact and resources.
3. Team – I prefer to be a collaborator. That requires good, open communication that is proactive, with structured updates and expectations.
4. Plan – My favorite projects always begin with clear briefs and objectives. Along the way, milestones, revisions, deadlines always resulted in our best work: High impact deliverables. On time and on budget.
5. Focus – My first two questions with every client are:
Who is your Ideal Customer? And What is your Offer?
This launches the dig into a real and deep understanding of your audience and the value you offer. All our messaging begins with answering these two questions for maximum impact.
6. Synergy – Good collaboration starts with honest boundaries and clear lanes. That’s how Superbowl winners play.
Every player knows their strengths and weaknesses.
7. Practice – I build into my business mutual respect, collaboration, and mutual accountability. I prefer to work with teams who embrace and protect these three things.
If you agree, let’s move forward!
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My Services:
AISO Copywriting
Conduct the Five Factor Visibility Audit – Determine why you’re invisible to AI
Review Content, Structure and Authority Building – Rebuild your presence so AI recommends you
Monthly Monitoring and Authority Building – Stay Visible as the Landscape Shifts
Copywriting
Website/UX Copywriting: Engaging content for website landing pages, about pages, and product descriptions.
Email Copywriting: Email sequences, newsletters, and promotional campaigns, building customer relationships.
Brand/Creative Copywriting: Define voice and positioning through slogans, taglines, and brand stories.
B2B Copywriting: writing persuasive advertising, marketing, and sales materials that are targeted toward other businesses.
B2C Copywriting: selling directly to individuals, prioritizing emotional benefits, desire, and immediate gratification over logic.
Short and Long-form: Ads, headlines, landing pages and direct mail.
Sales Enablement Copywriting: Support the sales teams with content ready for Battle Cards, One Sheets, Sales Proposals, Call Scripts, Sales Decks, Prospecting Event, Follow Up Events, Customer Success Stories.
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Marketing & Strategy
Everything begins with two questions:
Who is your Ideal Client? And What is Your Offer?
Digging deep for the answers yields clarity on our target and solutions. And it produces better messaging.
We typically extend our research to include your competitors. We’ll identify what they fail to address for their customers. This data and insight opens opportunities for counter-messaging.
Content Marketing: Create valuable, educational, or engaging content like blogs, videos, e-books, and infographics to attract and retain customers.
Email Marketing: Nurture prospects and maintain relationships with current customers through personalized, targeted email campaigns.
Print Marketing: Utilize physical media such as newspapers, magazines, brochures, and direct mail.
Inbound Marketing: Attracting potential customers to your brand through valuable content.
B2B Marketing: Build long-term business value, client/customer relationships. Plan and coordinate multiple channels and content relevant to your business to inspire engagement, and relationship nurturing.
B2C Marketing: Direct to consumer. Targets emotions and speed to purchase. Mapping the Customer Journey, Splintering Long Form Content, Story Telling. Inspire high-engagement through coordinated channels like social media, email, and web.