]]>
]]>Balance of 2018 ‘looking good’ from a real estate perspective: survey
https://www.bustle.com/p/19-millennial-women-on-becoming-entrepreneurs-54744
]]>http://realtormag.realtor.org/daily-news/2018/04/24/more-agents-find-value-in-promoting-green
]]>Strengths Based Marketing
Most New Agents hate the thought of marketing and would rather avoid it.
It makes them feel like they are selling their soul.
But it must be done.
So they grit down, buckle up, and face the pain and shame of rejection.
Each cold call, door knock, and open house is more exposure to punishment and failure.
All the while, they are hoping it gets better over time.
This is like building scar tissue until the nerves in your skin die off.
Eventually, you’re left with a protective shell like a turtle.
That’s why New Agents seek out Magic Bullets.
It’s a quick and easy escape from doing the real work of building a business.
And guilt relief from failing to meet their sales goals.
So every night, before the lights go out, they feel like they didn’t try hard enough.
Their marketing efforts frustrate them. They’ve lost time, money and opportunities
with no idea how to recover or what to do next.
Marketing your business doesn’t have to be hard or expensive.
If it is, then I think you just haven’t found your ‘groove’ yet.
Strengths Based Marketing
I believe each person is unique and wired together like no one else.
Everyone has strengths and weaknesses.
Because of this, you have your own unique way of marketing your business.
Some are natural leaders and communicators. Others are nurturers and developers.
But everyone is a bridge builder.
Unfortunately, most marketing strategies employ people’s weaknesses,
rather than exploit their strengths.
Discover Your Unique Genius
As a marketing consultant, I design marketing strategies around the person.
I start with you because you have your own unique way of making friends.
As we shape your unique strategy, I take into account your life experiences:
your family history, education, work experience, and even your painful experiences.
These four experiences have shaped you into who you are today.
They affect the way you market your business.
Next, we identify your natural strengths.
To do this, we collect some real data.
The best assessment tool is the Clifton StrengthsFinders.
In a 40 year study, the Gallup Poll studied human strengths and identified 34 of the most common.
Although each person possesses all 34 strengths, only 5 are their most dominant.
These 5 are considered your “Strengths Profile”.
Your strengths are evident in everything you do, even if you don’t realize it.
The Clifton StrengthsFinders is a fast and easy survey to identify your top five strengths.
This approach sets a solid foundation as you grow into a Top Agent.
Since marketing is an important skill, you’ll want to leverage your natural strengths
if you want to succeed.
Be Liberated
When you exploit your unique and natural strengths, you don’t have to do what everyone else does.
Since you’re not in competition, you can focus on reaching people in your own way.
You don’t have to learn anything new.
It’s something you’ve been doing all your life. You just didn’t know it.
Since you have your own way of making friends, turning them into clients is easy.
With your strengths profile, you can budget your marketing dollars on the methods that make more sense. If you like being among large groups of people, then you don’t need to spend big money on a flashy website. Save your money for entrance fees to large networking events. But if you prefer smaller groups or one-on-one meetings, then invest your time and money on social media tools.
Strengths Based Marketing is effortless and even liberating.
When you’re using your natural strengths, you really can fall in love with marketing.
What to do next
Set a date and time to take your Strengths Survey.
Go to https://www.gallupstrengthscenter.com/Purchase/en-US/Product
It’s only $15.00 and 90 minutes of your time.
You don’t even have to read the StrengthsFinders book before you take the assessment.
In fact, it makes better sense after you know your profile.
Millions of people are enjoying powerful lives today because
they are living the life they were meant to live.
Don’t miss this opportunity to ignite your new real estate career.
Many New Agents who have ignored their strengths are struggling to stay alive in the business.
Sadly, more than 75% will quit too soon.
Also, discover the overlooked secrets that successful agents practice everyday.
Read “Winning Secrets No One Tells New Real Estate Agents – Go Solo Without Going Broke”
Pick up your copy at Amazon